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Diane Mastrull: Ecospan has plan for vegetable-based plastics

With all his talk about sugar cane, corn, casaba, and fungi, Jeff White sounded like someone with a food obsession. But the ingredients he enumerated during an interview last week had to do with manufacturing, not a meal. His is an unconventional view of the world, where vegetables and other crops are the base materials for such durable goods as cellphone covers, DVD trays, and shipping containers. But the success of Ecospan L.L.C., the bioplastics company he now leads that aims to replace petroleum-based plastics with those made from natural resources, depends on White’s perspective becoming widely held by consumers.

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