NEW YORK (AP) — While shoppers are getting everything from morning coffee to complete work wardrobes delivered to their homes, some businesses are working with ride-hailing company Uber to entice customers back through their doors.
Uber launched a voucher program Tuesday enabling companies like Westfield Mall and TGI Fridays to offer free or discounted Uber rides to customers.
It's a way for retailers to counter declining foot traffic heightened by the growth of online shopping.
Restaurants that deliver food through Uber Eats are also participating. Getting diners inside a restaurant instead of delivering food to homes makes customers more likely to buy desserts or alcohol.