The decision was two years in the making and included a review of the existing small business support services in Philadelphia, which led to a determination that Wharton could be playing a more impactful role in entrepreneurial support.
“People are worried they will have to work until they die,” said expert. “If our elderly are living in poverty, it is a moral problem, but also a fiscal problem. If they have to rely on public assistance, it drives up taxpayer costs.”
Working nearly 40 years in her family's bedding business, Janet Wischnia has just launched a line of organic, American-made bed linens that will test the 88-year-old wholesale company's ability to succeed in today's social media-driven direct-to-consumer world.