Fracking pizza blowback?

The story I told you about last week and that (go figure) got picked up all over the world -- Chevron's sorry-we-blew-up-your-rural-community-here's-a-free-pizza (and a 2-liter soda!) offer -- is shaping up as one of the worst PR blunders in U.S. corporate history, which is really saying a lot.

Today, thousands outraged by the insulting gesture let Chevron's CEO and staff know that pizza does not mean never having to say you're sorry.

Impacted residents, concerned citizens and grassroots organizations delivered petition signatures to Chevron's Smithfield, PA office in a pizza box with a two-liter coke. Hundreds of others called, and emailed Chevron's CEO James Watson to place pizza orders. Many pizza orders were posted to Chevron's social media pages.

Soooo...they're protesting the pizza offer by asking for more pizza? That's an interesting strategy. Maybe they should call Chevron CEO James Watson and ask him if his refrigerator is running, or if he has Prince Albert in a can. But I totally get their broader point.

Big oil and gas executives think the fracking monster they've unleashed on small, faraway places like Bobtown, Pa., is no big deal, and when there's a "minor incident" like an explosion that rattles the entire town, burns for nearly a week and kills a worker, that they can make everything good with a "large combo." But for residents of these communities that have seen their rural way of life turned upside down by these operations, a lifetime of filet mignon and caviar wouldn't make up for the grief.

But see what happens whenl the shoe is suddenly on other foot -- check this out!

DENTON, Texas (CN) - Exxon Mobil's CEO and former House Majority Leader Dick Armey are plaintiffs in a lawsuit seeking to stop construction of a water tower that will block their views - and be used to supply nearby fracking operations.

Armey, Exxon chairman and CEO Rex Tillerson and several of their neighbors sued the Bartonville Water Supply Corp., a suburban Dallas water utility, to stop construction of a 160-foot water tower near their luxury homes.

In the lawsuit in Denton County Court, Tillerson claims to own a $5 million horse ranch near the tower site, with "homes, barns, and a state of the art horse training facility."

Maybe the good people of Bobtown should send their free pizzas to Rex Tillerson, so he'll understand how they feel. I hear he likes anchovies.