Since Obama's deft handling of the MSM played a big role in his rise, the New York Time's put together a lengthy, lengthy piece on it for their Sunday magazine. Of course, given the web, Sunday can be everyday, so the NYT
Here's an excerpt:
The campaign bragged that Obama never even visited with the editorial board of The Washington Post — a decision that would have been unheard of for any serious candidate in a previous presidential cycle. “You could go to Cedar Rapids and Waterloo and understand that people aren’t reading The Washington Post,” Gibbs told me last month in Chicago.
It was a source of great amusement to Obama’s staff that people thought they could use conventional schmoozing practices to win favor with them. “In part because we were in Chicago and in part because of our approach, we did not do ‘cocktail party’ interviews,” said Dan Pfeiffer, the campaign’s communications director, who will be the deputy communications director at the White House. “These are interviews that you agree to because you were always bumping into the reporter at cocktail parties, and they keep asking for the candidate’s time. We could laugh every time our opponents would do them."
for Philly.com's politics page.