It's the star on the helmet. It's Philly native John Facenda's inflection on that 1978 NFL Films highlight video as he proclaims the Dallas Cowboys as "America's Team."

"I hated the cheerleaders," Sportsradio 94.1 WIP host Glen Macnow told two local film makers last year. "What made their stinkin' cheerleaders more beautiful than ours?"

Those film makers - Marlton natives Brian Bennett and Matthew Broad - have embarked on an ambitous project: to create a definitive documentary that not only explains Eagles' fans hate for the vaunted Cowboys, but through the prism of the team's rivalry, explain life as a Philadelphia sports fan.

But they need help: the duo, based in Los Angeles, started a fundraising effort on Kickstarter. Their goal is to raise $100,000 to complete the film, but their hope is to raise closer to $500,000 to add more polish. As of Sunday night, they've raised $12,991.

Last season, the pair conducted its first wave of interviews with recognizable local voices such as Macnow, former Governor Ed Rendell, Hall of Fame writer Ray Didinger, 97.5 The Fanatic host Anthony Gargano and former Eagle Ike Reese.

In its sales pitch, the duo said the documentary - which for both is their first feature film - is "a love-letter to an authentic and hilarious city that is too often misunderstood."

"This is a film that is just as much about the culture, personality, and history of Philadelphia as it is about the outcomes of rivalry games," according to the Kickstarter page. "In essence, we view this as a chance for Philadelphia fans to finally tell our sie of the story."