As the weather warms, Philadelphia's bike share, Indego, is gearing up for its next phase.
The program installed a new bike station on Friday at 15th and South Streets. Another recently debuted at Race Street Pier. These are the first of at least two dozen new stations to be installed this year.
The other new stations will be announced in the coming weeks, said Aaron Ritz of the city's Office of Transportation and Infrastructure Systems.
Indego had 73 bike-share stations at the end of 2015. The program is hoping to bring that number up to 100 by the end of the year, Ritz said.
The city has been promoting Indego in the last month with a $285,000 marketing campaign largely funded by a William Penn Foundation grant that includes television spots on Fox 29.
The ads, Philadelphia officials said, mark the first time a bike-share network has promoted itself on television.
In conjunction with the TV spots, Indego is planning to soon unveil an ad campaign that will include radio and newspaper advertisements and billboards.
The program is highlighting its $15-a-month membership for an unlimited number of one-hour rides, the option to pay for membership with cash, and activities that can be done with bike share.
The promotional effort will include educational programs at community events and an ambassador program to organize free rides and encourage neighbors to try Indego.
More information about the events can be found at www.rideindego.com/how-it-works/education-classes.
Indego, a city-owned program that allows riders to rent bicycles and dock them at the stations in the city, sold 8,300 memberships from its introduction last April to the end of 2015, and reported 421,000 rides taken. Data gathered by the program show it has become a commuting option for thousands of Philadelphians, and is being adopted as a recreational resource.