From: Gonzalez, John

To: Ford, Bob; Fox, Ashley
Subject: For Sale

It was bound to happen. The WNBA's Phoenix Mercury has decided to stop putting "Phoenix" and "Mercury" on its jerseys and start putting "LifeLock." The Arizona-based company will pay the Mercury at least $1 million a year to have its name on the Phoenix uniform.

Soccer and hoops leagues in Europe have been doing this for years. And here in the United States, NASCAR has been giving in to advertisers since the very beginning. Is it a big deal that the WNBA is making the same move? And do you think any of the four major men's pro sports will consider it?

From: Ford, Bob
To: Gonzalez, John; Fox, Ashley
Subject: For Sale

You mean the three major sports and hockey? I think there would be some traditionalists who would object - I mean how could the Tampa Bay Rays sully such a historical uniform? - but I bet we see it start in the next 10 or 20 years with a patch here and a patch there. And, don't look now, son, but we take advertising here at the old newspaper and put it wherever the customer likes. I call that America.

From: Gonzalez, John
To: Ford, Bob; Fox, Ashley
Subject: For Sale

Did I fail to mention that Talkin' is now being sponsored by "Life After Death" undertaker service? The motto is perfect for our readers: "You're not dead yet. It just feels that way."

It's no wonder the economy is in such bad shape and that all these corporations are going bankrupt. Who would pay $1 million a year to put a company name on a WNBA jersey? Did they first get shot down by the indoor lacrosse league or something?

From: Ford, Bob
To: Gonzalez, John; Fox, Ashley
Subject: For Sale

It's the same reason you buy that advertising on the front of the official's table in basketball. People watching television see it and their eyes glaze over and they mumble to themselves, "Hmmm, Cocoa Puffs."

And, let's get real here, Gonzostalker, what part of a WNBA jersey are you looking at?

From: Gonzalez, John
To: Ford, Bob; Fox, Ashley
Subject: For Sale

You give me so little credit. I save my ogling for Danica Patrick's flame-retardant jumpsuit.

Speaking of: I watched a little of Danica at the Indy 500. Had the strangest urge to talk into a Motorola phone and drink a Coke. Or maybe I was supposed to drink a Motorola and talk into a Coke. Either way, whatever she's selling, I'm buying.

From: Fox, Ashley
To: Ford, Bob; Fox, Ashley
Subject: For Sale

I don't know what LifeLock is, and frankly I don't really care. But I do think it's impressive the Mercury could pull in $1 mil for that deal. If someone wanted to pay me a million bucks to wear their logo, I'd do it. How much do you think you could get, John? A dollar?

From: Gonzalez, John
To: Ford, Bob; Fox, Ashley
Subject: For Sale

That's insulting. I'm worth at least $1.25.