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More go, but they spend less

SAN JUAN, Puerto Rico - It's a good news-bad news deal for tourism in the sun-soaked Caribbean. Visits are surging, but revenues are not keeping pace.

SAN JUAN, Puerto Rico - It's a good news-bad news deal for tourism in the sun-soaked Caribbean. Visits are surging, but revenues are not keeping pace.

Analysts attribute the rising number of visitors to more cruise ships and flights to the region, and to people taking trips they had postponed because of the economic crisis. But when they get to their destination, Caribbean officials say, tourists are spending less.

"The bodies are traveling, obviously, but the spending is clearly impacted," said Josef Forstmayr, president of the Caribbean Hotel & Tourism Organization. "The larger destinations have it a little easier. They have more resources, they get better airlift, they have better products."

Caribbean countries such as the Bahamas, St. Lucia, and the Dominican Republic announced record numbers of visitors last year. Overall, more than 23 million visitors were reported last year, a number that Caribbean tourism officials hope to surpass this winter season.

Registration for the Caribbean Marketplace, the region's largest marketing event, which will be held in the Bahamas in late January and aims to create vacation packages, is up by nearly 50 percent compared with last year, Forstmayr said.

"We expect a strong winter," he said. "Overall bookings from all the islands are up from last year."

New air routes announced by JetBlue from Puerto Rico to St. Thomas and to St. Maarten also could bring additional visitors, said Gilda Gumbs-Samuel, executive director of the Anguilla Hotel and Tourism Association.

Anguilla, a speck of an island in the eastern Caribbean, saw a record double-digit increase in tourists last year.

The cruise-ship industry also promises to bring in thousands of tourists this winter, said Carolyn Spencer Brown, editor in chief of

Last winter, cruise lines withdrew their ships from the Caribbean and placed them in the Mediterranean, hoping to attract a wealthy European market.

"That was a radical experiment, and it failed," Spencer Brown said. "So the ships are back in the Caribbean this year."

Puerto Rico, a cruise-ship hub, anticipates a 20 percent increase in visits, bolstered by the arrival of the Celebrity Silhouette, newest ship in Celebrity's Solstice class, which is expected to generate $3.6 million in revenue during the winter season, said Jose Perez-Riera, the U.S. territory's commerce and economic development secretary.

But industry officials say the rising number of visitors is not translating into increased revenue.

Spencer Brown noted that tourists were demanding lower prices and scrutinizing deals before buying anything.

"People are very quirky these days about value for money," she said. "They'll splurge for it, but it better be worth it."

Constance Knoll, 64, of St. Louis, said she and her husband saved for a Caribbean cruise, paying less than $3,000 for the weeklong trip in December.

But unlike many other tourists this winter, they agreed to not set a budget during the trip.

"When it's vacation, you don't have to think that way," she said. "If you want it, you can have it. Life is short. And we're in our 60s now, so life is even shorter."

The economic crisis forced many people to postpone their vacations for a few years, and while demand for travel has risen, tourists will not be able to afford much, said Evridiki Tsounta, an economist with the International Monetary Fund.

Tourists are cutting back on transportation, food, and entertainment, said Winfield Griffith, research director for the Caribbean Tourism Organization.

Visitors, especially repeat ones, are increasingly choosing to board public buses instead of hailing taxis to visit popular attractions, and they are buying food and liquor at supermarkets instead of eating out, he said.

They also are booking outings through small, local operators instead of relying on hotels or buying pricey packages, Griffith said.

They know the drill," he said. "In Barbados, for instance, you can pay $2 by public transport to go anywhere in the country. To go around the country by taxi would probably run you in the neighborhood of $150. That's a massive difference."

Last year, tourists across the Caribbean spent $22.3 billion, compared with a record $27 billion spent in 2007, said Sean Smith, statistics specialist with the Caribbean Tourism Organization.

The biggest drop in expenditures in the last decade was reported in 2002, with $18.9 billion spent, he said.

The IMF has encouraged the Caribbean to diversify and seek other tourism markets, especially in Latin America, where the economy has been rebounding, Tsounta said in a phone interview.

"Given that both the U.S. and the U.K. are not faring very well, and the outlook is not very rosy moving forward, it will be hard for things to revert quickly," she said.