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How mad were Philadelphia's own Mad Men?

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Philadelphia: birthplace of freedom. And advertising. The first ad agency in the country, N.W. Ayer & Son, opened here in 1869. "When it rains, it pours" (1912) for Morton Salt; "I'd walk a mile for a Camel" (1921) for R.J. Reynolds - those were N.W. Ayer & Son.

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