Rents are up in Philly and nationally. They’re expected to keep rising.
Increased demand is driving up rents. Workers and students are returning. Potential home buyers who can't find or afford a house in today's competitive market are remaining renters.
Early in the pandemic, a renter with money looking for a place to live had lots of options. Vacancy rates in Philadelphia shot up as workers and students moved out. Landlords of high-rises courted tenants with offers of a free month or two of rent, gift cards, and other incentives.
A little more than a year later, demand for apartments is up, vacancies are down, and landlords don’t need those deals. Nationwide, rents have been growing consistently month over month since January.
They have jumped to slightly higher levels than if the pandemic never happened, according to a Zillow analysis. The rate of rent growth picked up this spring.
» READ MORE: From free rent to gift cards, landlords are trying to entice renters with bargains (From September 2020)
Across the country and in the Philadelphia area, rents reached two-year highs in July, according to Realtor.com. In the metropolitan area that includes Philadelphia, Camden, and Wilmington, the median rent in July was up 3.5% from the same time last year, according to Realtor.com’s analysis. In the 50 largest metropolitan areas, the median rent in July was about $1,600 — up almost 10% from the year before.
Zillow analysts found a 6% rise in rents in the Philadelphia metro area over the same period.
“With the economy continuing to reopen, employees receiving more long-term guidance on remote work, and as students find their way back to college campuses, the rental market is picking back up,” Nicole Bachaud, economic data analyst at Zillow, said in a statement. “As high demand puts pressure on rents and incomes are unable to keep up, affordability will become more of a challenge in the coming months.”
Nationally, the average renter’s hourly wage of about $19 means a renter must work 53 hours a week to afford a two-bedroom market-rate apartment, according to the advocacy nonprofit National Low Income Housing Coalition. Those earning minimum wage must work more than two full-time jobs for a two-bedroom and about two jobs for one bedroom.
Median rent in the Philadelphia metro area is $1,600 to $1,700.
The rate of monthly rent growth has slowed this summer, but “rents are still going to continue to grow at a faster-than-normal pace for the next couple of months,” said Danielle Hale, chief economist at Realtor.com.
» READ MORE: Philadelphia rental assistance, the eviction moratorium, and whether you’re protected
Many of the areas seeing the most rent growth are less dense, less urban areas, where renters can get more space for their money, Hale said.
Strong demand for rental housing and limited supply have pushed up rents. This month, rental units are roughly 96% occupied in Philadelphia and about 97% occupied across the metropolitan area, according to Apartment List. That’s compared with June 2020, when units were 91% occupied in the city and 93% occupied across the region. Nationwide, vacancy rates are lower than they have been in years.
Some of the households that consolidated early in the pandemic — such as college students moving back home — have expanded once more and are back in the rental market.
Although eviction bans, such as the federal moratorium the Supreme Court struck down last week, have kept some renters in their homes who otherwise would have been forced out, bans aren’t driving supply shortages.
“We haven’t been building enough homes,” Hale said.
Housing supply is low for single-family homes, which keeps some potential buyers in rentals. At the same time, supply of multifamily units also cannot meet demand.
Carol Christner, chief executive officer of the Pennsylvania Apartment Association, said members throughout the state are “definitely” seeing increased demand for their rental properties, and she pointed to the “housing market craze.”
» READ MORE: Supply of homes for sale around Philly is predicted to stay low for a while
“People are trying to buy homes but aren’t able to,” she said, “and they’re looking to multifamily housing as the solution to that problem.”
The surge in home prices during the pandemic also has helped drive the demand for rental housing, as some potential home buyers are priced out of the market and remain renters.
In the Philadelphia metropolitan area, monthly payments for starter homes with two or fewer bedrooms are lower than monthly rent payments, according to Realtor.com. The monthly cost of a home is about 9% less than monthly rent. That’s assuming renters have the money for down payments and the other costs of purchasing a home. This was the case in 24 of the 50 largest metro areas in the country.
Philadelphia is one of the top 20 cities where living with a roommate can save renters the most money, according to an analysis by SmartAsset, a financial technology company. If two tenants rent the average-priced two-bedroom apartment and split the cost evenly, each would save about $550 a month compared with renting a one-bedroom apartment alone.