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NBC Sports exec fires back at critics of Olympics TV ratings

When the word went out Wednesday that NBC Sports Group chairman Mark Lazarus was to hold a conference call with reporters about Olympics TV viewership, observers of NBC and Comcast suspected he had something to say.

With digital's rise, NBC offers more coverage than ever. The network says it is drawing big numbers, combining TV and other media viewers.
With digital's rise, NBC offers more coverage than ever. The network says it is drawing big numbers, combining TV and other media viewers.Read more
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