THE GUSHING, techno-music-enhanced pregame feature highlighting DeSean Jackson made his playcaller anxious.
"I personally saw the beginning of that on the TV. I changed the channel. Real quick," said Eagles offensive coordinator Marty Mornhinweg.
He had seen young receivers the subject of such sycophantic romps, and he'd seen those receivers disappear afterward.
Mornhinweg knew Jackson would need to be his sharpest yesterday evening against the 49ers, and he was not happy that his second-year speedster was feted thus on ESPN.
"I did not want to see that one," Mornhinweg said.
He needn't have worried.
Jackson caught six passes for 140 yards. His 19-yard touchdown ended the game's first drive.
His snatch off his left hip late in the second quarter, after which he broke a tackle and gained a total of 39 yards, eventually positioned the Birds for a field goal (after the teams traded interceptions) and a 20-3 halftime lead.
His signature play - a hitch-and-go past Dre Bly and beyond safety Michael Lewis - set up the Eagles' clinching touchdown at the start of the fourth quarter.
That ball was underthrown a tad by Donovan McNabb, or it would have been an 81-yard touchdown. Then again, McNabb overthrew Jackson in the third quarter, a play that would have been a 53-yard TD.
After the game, Jackson teased McNabb:
"You owe me one, man. We've got to get that back."
"I got you on the deep ball," McNabb replied.
"No. We left that one out there."
They left another one, too - when, on the first Eagles possession of the second half, McNabb made one read, Jackson made another, and Bly wound up with an interception. After that, the old QB had a discussion with his young star.
"We talked about that," McNabb said. "He'll make a better read on it."
But there is a growing chemistry.
On the touchdown pass, Jackson floated left, with a scrambling McNabb, until linebacker Patrick White, who had underneath coverage, finally committed to McNabb, who immediately fired to Jackson.
When it was over, Jackson had 1,087 receiving yards and a fifth 100-yard game - the most 100-yard games for an Eagle since Terrell Owens had seven in 2004.
Like Owens, Jackson has not played every game. He missed a game 2 weeks ago with a concussion.
He returned to log consecutive games with at least 140 receiving yards, the fifth time that's happened in Eagles history.
This, without fast wingman Jeremy Maclin on the other side (Maclin has been a nonfactor the past 2 weeks with plantar fasciitis). So, Jackson has been the subject of a lot of attention.
"I'm starting to get used to it. It's a challenge, obviously, to have people focusing on me the way they do," Jackson said. "Some might be a little more talented. Some, less talented."
None, apparently, are as talented - or as focused - as he.
"He's uncommon. He's uncommon in many ways," Mornhinweg said. "He's uncommon in skill and ability. He's uncommon in his preparation. He's uncommon in his competitiveness. He is really sharp."
Those type of highlight-reel features can turn plenty of players "Hollywood" - but Jackson embraces the attention, too.
Maybe Mornhinweg should act as Jackson's publicist and get him on television more. Jackson won't slack off.
"You'll never have to worry about that with me," Jackson said. "I like to keep getting the success. There's never going to be a time when I feel I'm comfortable. You never want to think you're 'all that.' It can always get better."