It's New York Fashion Week and the glitzy event isn't so exclusive anymore. As each runway model approaches, another picture is posted and someone, somewhere, is lounging in casual clothes at home viewing - and purchasing.
There isn't a need to leave your bedroom or get out of your jammies to attend fashion weeks across the world. The Internet makes you a front-seat observer.
At the click of a button, millennials can be exposed to the newest, latest, most in-demand trends. In just another click, they can guarantee front-door delivery in days.
It's been a far cry from the thud of the Sears catalog on the front step.
"I don't have to move," said Madison Pidliskey, a junior at Paulsboro High School. "I can just stay in my bed and shop? So convenient. Who wouldn't enjoy that?"
What once attracted the shopper - mannequins strategically placed in store windows - are now obsolete to the millennial eye.
"Businesses should begin to take note of millennial shopping habits in order to adequately prepare for a continuing rise in the dominance of a generation invested in technology, social media and creativity," said Brian Honigman, who works in marketing, advertising and public relations for medium.com.
Social media and online shopping have become crucial to the fashion industry. Forget newspaper coupons and circulars, direct mailing and all the commercials on television.
Advertisements are now being posted on Facebook, Twitter, Instagram and Pinterest.
Seventeen magazine also connects with teens through its personal YouTube channel. The videos it posts cover several topics of interest for teens, keeping them engaged and up to date the way they like it - technologically.
"We see change happening right before our eyes every day," said Ann Shoket, editor in chief of Seventeen.
At the fingertips of a smartphone user, there are apps, such has "Where to Buy" that link to websites selling any products and proposing discounts and deals that department stores may not offer.
"I can remember when I was young, we'd look through magazines, see something we liked and spend all day at the mall searching and trying things on," said Ashley O'Hara, a journalism instructor at Paulsboro High School.
To baby boomers, this fashion evolution may seem scary, perhaps preposterous.
Shopping malls, once an essential shopping need, are now just a last resort. Fashion week is now in the palm of your hand - literally.
The possibilities are endless with technology.