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Asplundh Tree Expert Co. said Scott M. Asplundh was chosen chief executive officer and George E. Graham Jr. president. Asplundh had been president since 2001. Graham had been president of the Willow Grove company's UtiliCon Solutions Ltd., a holding company for Asplundh's nonvegetation management subsidiaries, and will now be president of Asplundh and UtiliCon.

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