Campbell’s jumps on the protein-maxxing trend with 5 new soups

Campbell’s has hopped on the protein trend with a new soup lineup boasting 20 grams of protein per can.

With enhanced macronutrient profiles on five soups, the Camden-based soup and snack brand has joined the ranks of food companies that recently launched protein-forward products. Chipotle debuted a high-protein menu in December, and Starbucks now offers protein coffee, matcha, and cold foam.

“As consumers increasingly seek foods that offer both great taste and meaningful nutrition, this innovative product line will bring excitement and drive consumers to the soup category,” Benjamin Crook, senior vice president of soup and broth, said in a news release.

In 2025, 70% of Americans reported trying to consume more protein, according to a survey by the nonprofit International Food Information Council.

Campbell’s new soup line includes Italian-style wedding, homestyle chicken and rotini, lemon pepper chicken, Mediterranean lentil, and southwest black bean flavors.

The updated soups contain more protein than the company’s original iterations. The existing homestyle Italian wedding soup has 7 grams of protein, and the basic chicken noodle has 3 grams.

The protein soup line is Campbell’s second release of the summer designed to appeal to “better-for-you” consumer preferences. In June, Campbell’s partnered with Banza to introduce its first gluten-free chicken noodle soup. Banza makes chickpea pasta, which has 50% more protein and three times as much fiber as traditional pasta.

In addition to soups, Campbell’s has a vast food and snack portfolio. Under its umbrella is Pepperidge Farm, the baking company that produces Goldfish and Milano cookies, and Snyder’s-Lance, which owns Cape Cod Potato Chips, Kettle Brand, and Late July. In 2024, Campbell’s acquired the parent company of sauce brand Rao’s.

The company reported in June that net sales decreased 4% in the third quarter of the 2026 fiscal year. In the meals and beverages segment, sales decreased primarily due to declines in U.S. soup, Prego pasta sauces, and V-8 beverages, but those were partially offset by gains in Rao’s.

Campbell’s had 13,700 employees in 2025, per the company’s annual report. In 2023, the company launched a $50 million upgrade of its Camden headquarters. The expansion was anticipated to be completed over three years, bringing 330 additional positions to Campbell’s Camden offices.