A small-format Ikea is open at the old Granite Run Mall
The Delaware County location is far smaller than its stores in King of Prussia and South Philadelphia.
Ikea has opened its first Delaware County location, though it doesn’t look like its massive stores in Conshohocken and South Philly.
The home design company’s “plan and order point” in Media opened Wednesday. At less than 4,000 square feet, the outpost is a fraction of the size of its typical stores, with square footage in the hundreds of thousands.
The company operates more than a dozen of these locations nationwide, including one in Cherry Hill.
This latest one is located in the Promenade at Granite Run, a mixed-use complex on the site of the old Granite Run Mall.
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Ikea, which has its U.S. headquarters in Conshohocken, said in a statement this fall that the location would provide design consultation services for more complex projects like kitchens, bedrooms, and bathrooms. But the space doesn’t contain inventory. Instead, customers can order items for delivery or on-site pickup.
For some Delaware County residents, the new location means “no more trekking through that notorious I-476 ‘Blue Route’ traffic” to get to the Conshohocken or South Philly stores, Ikea U.S. market manager George Holtkamp said in an October statement.
But if those customers get a craving for the popular Ikea meatballs, they’ll still have to make the longer trip, as the Media site does not have an in-store Swedish bistro.
Ikea has been adding more locations after its U.S. arm reported $5.3 billion in sales last year, the majority of which were made in-person. Over the same period, about 61 million people visited its physical stores, while more than 457 million people browsed the website.
In Media, Ikea joins Michaels, TJ Maxx, Kohl’s, Boscov’s, and a slate of other stores that occupy the 830,000-square-foot retail section of the Promenade at Granite Run. The complex exemplifies how struggling malls can be reborn.
After the Granite Run Mall closed in 2015, BET Investments spent more than $100 million to demolish the building and build the open-air town center in its place, according to president Michael Markman. Along with an array of retailers, the complex now contains 400 luxury apartments, as well as several restaurants and medical offices.
Markman said in April that the retail portion of the complex is almost fully leased.
“Its only gotten better since we originally tenanted it,” Markman said at the time. “We signed a Nordstrom Rack. We signed a small-scale Ikea.”
The Nordstrom Rack is expected to open in the fall, according to the retailer.
