Scrub Daddy Inc., the maker of smiley-faced scouring pads featured on ABC’s Shark Tank reality show, is moving into a recently acquired South Jersey office-and-warehouse building from its current home in Delaware County.

The cleaning-products company paid $10.7 million in February for the 116,000-square-foot property at 1700 Suckle Highway in Pennsauken that is soon to be the company’s new headquarters, said James Mullarkey of commercial real estate firm Newmark, who helped broker the deal.

Scrub Daddy’s roughly 65-member staff is currently divided among three buildings in Folcroft, two of which the company owned and recently sold.

Scrub Daddy’s president and chief executive, Aaron Krause, said the Pennsauken property was found after a long search for a new home that could accommodate employees under one roof.

Properties with warehouse space have grown scarce amid demand from e-commerce operators, with more people staying home and shopping online during the coronavirus pandemic, Krause said.

The Pennsauken building is large enough for staff members to maintain a safe distance and avoid the virus’ spread, he said.

Renovations to the building, previously used by the Hillrom medical-supply company, will include studios for appearances on the West Chester-based QVC shopping channel and for independently produced online videos featuring Scrub Daddy products. There will also be a Scrub Daddy store for retail customers.

Scrub Daddy has earned about $332 million in retail sales since appearing on Shark Tank in 2012, with its Scrub Daddy sponges in various colors, its dual-sided Scrub Mommy sponge, and its Scour Daddy cleaning pad being among its biggest sellers, the company said. The company does not release annual revenue figures, but said they are increasing at a rate of 30% a year.

Scrub Daddy
Scrub Daddy president and chief executive Aaron Krause stands before the cleaning-product company's new home in Pennsauken with renovation plans for the property.