The Eagles’ stadium will continue to be called Lincoln Financial Field for the next 14 seasons after the organization extended its naming rights deal with Lincoln Financial Group through the 2032 season.
The announcement was made Thursday near the south end zone of the stadium, with rain falling on Eagles owner Jeffrey Lurie, team president Don Smolenski, and Lincoln Financial Group executives.
The new pact will total $170 million, an average of $12.14 million per season. The original deal, which was set to expire in 2022, paid the Eagles $139.6 million over 20 seasons.
“To have a hometown corporate team support your hometown team, there becomes this connection that carries beyond the stadium,” Smolenski said of the Radnor-based financial services company. “It provides us resources for what we do from a business perspective, but it’s resources that we put into the building for the fans, resources that we put into the team for the fans, and it’s resources that we do together in the community, which is for Philadelphia.”
The stadium opened in 2003, so this new deal will extend the name into the 30th season.
Dennis Glass, president and CEO of Lincoln Financial Group, said that the partnership helps the company reach a national audience and that the association matters to employees. He also emphasized the hometown connection to the team, noting that the company could purchase naming rights elsewhere and generate similar publicity. But it matters more that it’s in Philadelphia.
There will be cosmetic changes to reflect the new deal, including Lincoln Financial Field signs on the east and west rooftop of the stadium that will be visible on flyovers. There will also be additional signage on the exterior of the stadium.
Smolenski saw value in the continuity of the name. Fans went to games at Veterans Stadium for three decades. Now, they’ll go to “The Linc” for at least the same period.