“The Breakfast of Champions” has announced its latest cover athlete for the Wheaties cereal box — and this is one Philly fans will be lining up to get. Jalen Hurts will be the latest athlete to grace the cover, celebrating the Eagles quarterback’s achievements both on and off the field.
“Jalen is the true embodiment of a Wheaties Champion — paying forward the lessons he learned from mentors who guided his journey to uplift the next generation,” said Emilie Knox, vice president and business unit director for Wheaties, in a statement.
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Hurts led the Eagles to a Super Bowl LIX title last year with a win over the Kansas City Chiefs, earning Super Bowl MVP for his two touchdown performance.
That success continues off the field with his work with the Jalen Hurts Foundation, which aims to strengthen communities by providing resources and programs to the youth to create positive role models.
Eagles running back Saquon Barkley and quarterback Jalen Hurts congratulate each other after their win against the Dallas Cowboys.Read moreDavid Maialetti / Staff Photographer
Eagles wide receiver A.J. Brown catches the football against Cowboys cornerback Kaiir Elam during the fourth quarter.Read moreYong Kim / Staff Photographer
Philadelphia Eagles cornerback Quinyon Mitchell defends Dallas Cowboys wide receiver CeeDee Lamb during the fourth quarter.Read moreDavid Maialetti / Staff Photographer
Pass complete to Dallas Cowboys wide receiver George Pickens in the fourth quarter on Friday, Sept. 5, 2025, in Philadelphia.Read moreMonica Herndon / Staff Photographer
Eagles running back Saquon Barkley gains yards as he stiff arms Cowboys linebacker Kenneth Murray Jr. during the fourth quarter.Read moreYong Kim / Staff Photographer
A delay of game during the Eagles game against the Cowboys during the third quarter due to weather.Read moreYong Kim / Staff Photographer
Eagles fans react as a delay of game due to weather is announced during the third quarter.Read moreYong Kim / Staff Photographer
Eagles cornerback Cooper DeJean stops Cowboys running back Javonte Williams during the third quarter.Read moreYong Kim / Staff Photographer
Eagles place kicker Jake Elliott celebrates a 58-yard field goal with punter Braden Mann during the third quarter.Read moreYong Kim / Staff Photographer
Eagles running back Saquon Barkley scores a touchdown late during the second quarter.Read moreYong Kim / Staff Photographer
Philadelphia Eagles wide receiver Jahan Dotson pulls in a big pass during the second quarter, Dallas Cowboys cornerback Kaiir Elam defending on the play.Read moreDavid Maialetti / Staff Photographer
Eagles quarterback Jalen Hurts runs the ball during the second quarter.Read moreYong Kim / Staff Photographer
Cowboys quarterback Dak Prescott escapes from Eagles defensive tackle Jordan Davis during the second quarter.Read moreYong Kim / Staff Photographer
Eagles quarterback Jalen Hurts hands off to running back Saquon Barkley during the second quarter.Read moreMonica Herndon / Staff Photographer
Eagles wide receiver Jahan Dotson catches the football against Cowboys cornerback Kaiir Elam during the second quarter.Read moreYong Kim / Staff Photographer
Eagles running back Saquon Barkley runs for a six-yard gain during the second quarter against the Cowboys.Read moreYong Kim / Staff Photographer
Eagles quarterback Jalen Hurts runs past Cowboys defensive end Marshawn Kneeland during the second quarter.Read moreYong Kim / Staff Photographer
Dallas Cowboys quarterback Dak Prescott dodges Philadelphia Eagles defensive tackle Jordan Davis during the first quarter.Read moreMonica Herndon / Staff Photographer
Philadelphia Eagles quarterback Jalen Hurts on a run in the first quarter.Read moreDavid Maialetti / Staff Photographer
Dallas Cowboys defensive end Sam Williams upends Philadelphia Eagles running back Saquon Barkley after he picks up six yards in the second quarter.Read moreDavid Maialetti / Staff Photographer
Philadelphia Eagles head coach frustrated after a pass interference call on Philadelphia Eagles cornerback Quinyon Mitchell.Read moreDavid Maialetti / Staff Photographer
Eagles quarterback Jalen Hurts scores a touchdown as Cowboys defensive end Donovan Ezeiruaku can’t stop him during the first quarter.Read moreDavid Maialetti / Staff Photographer
Eagles quarterback Jalen Hurts scores a touchdown as Cowboys defensive end Donovan Ezeiruaku can’t stop him during the first quarter.Read moreYong Kim / Staff Photographer
Eagles quarterback Jalen Hurts reacts after scoring a touchdown during the first quarter against the Cowboys.Read moreYong Kim / Staff Photographer
Eagles quarterback Jalen Hurts scores a touchdown during the first quarter against the Cowboys.Read moreYong Kim / Staff Photographer
Eagles quarterback Jalen Hurts runs for a seven-yard gain during the first quarter.Read moreDavid Maialetti / Staff Photographer
Eagles fullback Ben VanSumeren is consoled by running back Saquon Barkley (center) after he was injured on the kickoff.Read moreDavid Maialetti / Staff Photographer
Eagles defensive tackle Jalen Carter is ejected from the game before the first play for unsportsmanlike conduct, apparently spitting on Cowboys quarterback Dak Prescott.Read moreYong Kim / Staff Photographer
Boyz II Men sing the national anthem before the season opening game between the Philadelphia Eagles and the Dallas Cowboys.Read moreDavid Maialetti / Staff Photographer
Boyz II Men sing the national anthem before the seasoning opening game between the Philadelphia Eagles and the Dallas Cowboys.Read moreYong Kim / Staff Photographer
Lincoln, the Philadelphia Eagles’ eagle, makes his season debut before the game against the Dallas Cowboys.Read moreMonica Herndon / Staff Photographer
The 2024 World Champions banner is unveiled at Lincoln Financial Field.Read moreDavid Maialetti / Staff Photographer
Rapper Meek Mill on the sideline before the Eagles season opener against the Cowboys.Read moreYong Kim / Staff Photographer
It's Always Sunny in Philadelphia actors Rob Mac (left center) and Glenn Howerton (right center) attend the TrueFan Tailgate party before the Eagles play the Cowboys.
Read moreDavid Maialetti / Staff Photographer
An Eagles fan kisses a replica Lombardi trophy before the start of the season opener against the Cowboys.
Read moreYong Kim / Staff Photographer
Lawrence Robinson, of Philly, shows off his Eagles Super Bowl championship belts at the TrueFan Tailgate party before the Eagles play the Cowboys at Lincoln Financial Field.
Read moreDavid Maialetti / Staff Photographer
Hurts will join a number of different iconic athletes who have shared the cover of Wheaties over the last six decades — including Walter Payton, Barry Sanders, Michael Vick, and Michael Jordan.
“It wasn’t even about the cereal,” said Hurts in an interview with Good Morning America. “It’s about what it represents. I can’t tell you that I ever dreamed of being on a Wheaties box that I’ve looked at when I woke up in the morning and ate cereal. It’s just something that kind of came into fruition because of those icons that I followed after.
“It’s very nostalgic to me. It’s very nostalgic just thinking about my childhood and the icons that have graced the box. To represent it now, it’s something.”
The Wheaties box will be available at retailers nationwide in November.