How does Fox Sports broadcasts present its stats graphics so quickly? Here’s what to expect for Super Bowl LIX.
Behind the scenes, Sportradar’s Zach Robinow and Fox Sports associate producer Matt Gale will help identify, communicate, and tell the story of the game.

Moments after rookie Will Shipley scored on a 2-yard touchdown to put the Eagles up 55-23 in the NFC championship game against the Washington Commanders on Jan. 26, a graphic popped on the screen. The caption read the Eagles’ 55 points were the “MOST ALL-TIME IN NFC/AFC CHAMPIONSHIP GAME.”
The game, which aired on Fox, had several statistical nuggets like the one above shown throughout the game to enhance the television broadcast. You may have seen similar statistical information on other Fox broadcasts during the season and wondered how quickly such obscure facts travel to the booth and appear on screen.
For Sportradar’s Zach Robinow, who joined the Fox “A” crew football booth in 2018, and Fox Sports associate producer Matt Gale, it’s a team effort to identify, communicate, and help create opportunities to aid Fox broadcasters Kevin Burkhardt and Tom Brady, both of whom will be on the call for Sunday’s Super Bowl LIX matchup between the Eagles and Chiefs, in effectively telling the story of a game.
“A lot of those graphics you see up on the board, I’m helping to come up with those, helping to find the best way to present those, making sure they’re accurate, first and foremost,” said Robinow, a project manager for Sportradar.
“We want to make sure at the end of the game, we want to be able to say you didn’t miss anything. [If] someone had a big day and we never showed their stat line, or they broke a record, and we never acknowledged that. We want to cover all of those things that happen live,” Gale said. “At the end of the week, it’s establishing storylines, introducing these things to America.”
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Sportradar, which collects and analyzes sports data for major sports leagues like the NFL at milliseconds, will be helping Fox’s broadcast team in the Super Bowl for the third time. That includes the last time the Eagles and Chiefs met in Super Bowl LVII two years ago, and Super Bowl LIV between the Chiefs and 49ers in 2020.
Part of Robinow’s job is to write a set of game notes for the Fox broadcast team, which includes matchup nuggets with historical context, charts, trends, strength and weaknesses for each team, and more. During the regular season, he’s on a headset with the Fox broadcast truck remotely, fielding questions from the booth and truck, along with communicating potential statistically notable facts that can be shown on-screen.
Gale, meanwhile, has been with Fox Sports since 2017 and works directly with a graphics operator. Throughout the week, he will pre-build graphics for a Sunday broadcast. But things change quickly so “timing is everything,” Gale says.
One of Sportradar’s analytics tools, called Radar360, allows Robinow to slice data in a way that cuts down on the time it takes to find a record-breaking stat, and it takes less than 30 seconds.
“If you asked me some statistical question, I could find it in probably 15 seconds, as long as the loading times are working well,” Robinow said. “I’m able to directly query our database with some sequel code. And I have a bunch of pre-built queries written. I have about, honestly, 70 of them tabbed open at any given time when I’m supporting a game that are sort of the most frequently used ones.
“I’ve sort of curated a list of like, what could happen and how can I have this query available to me, and I kind of tweak the queries on the margins to suit exactly what’s going on … We try to be forward looking.”
Brady and Burkhardt have a talk-back function during the game that allows them to ask questions they may be curious about in-game during a commercial break, Gale says. But some of the stats can have qualifiers in them, and that’s where Robinow acts as “our last line of defense to make sure that we’re looking at it the right way,” Gale added.
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This came up on the 55-point graphic involving the Eagles. It was the most points scored in an AFC/NFC championship game, but not the most scored in a championship game, including pre-merger history. The Chicago Bears scored 73 points in the 1940 NFL championship game against Washington.
It can go the other way, too. The qualifiers in a particular stat could un-complicate its relevancy, like one particular Jalen Hurts stat from the Eagles’ Super Bowl LVII loss two years ago.
“[Zach] was going through my note packet [and saw] ‘Jalen Hurts in Super Bowl 57 was the only quarterback to have 300-plus total yards and four-plus touchdowns and then lose the game.’ He said, ‘Well, actually, you don’t even need the yardage component. He’s the only quarterback that’s had four total touchdowns passing and rushing and lost the game,’” Gale explained. “It goes both ways. You can add qualifiers to make a note accurate. You can remove qualifiers to make a note better, too.”
Sunday will be the 24th game for this crew. Its process won’t change much this week, as most of the preparation was done last week.
There will be a couple graphics opportunities during Sunday’s broadcast. The Chiefs can be the first team since the merger to complete a three-peat, which Robinow pointed out was done on two separate occasions by the Green Bay Packers, who won three NFL championships from 1929-31, then won the final NFL championship in 1965 before winning the first two Super Bowls in 1966 and 1967.
Saquon Barkley is 30 yards away from passing Terrell Davis’ all-time mark in the regular and postseason combined, but can also become the first player to have 15 games of 100 rushing yards or more in a season, and could be the third player ever to have four 100-yard or more games in a postseason, Robinow added.
Whether or not history is made on Sunday, Gale and Robinow will be prepared.
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“There’s so much coordination and planning and preparation, and then during the game, it seems like chaos to someone who doesn’t know the industry,” Gale said. “Production areas, people are fired up and they’re yelling. It’s so much emotion and noise and chaos. But on the other side of the TV screen, it looks beautiful and calm, and it’s hard to understand unless you spend some time in a TV truck and you watch it all come together.”
“We’re definitely prepared with any major history that can be made, and probably a lot of minor history that, even if it happens, it probably won’t even make the broadcast,” Robinow added. “There’s so much that does get left on the cutting room floor. Like, maybe, maybe 5% of everything we prepare will probably get in this game.”