A Swiftie from Boston and a company from Dallas are trolling Eagles fans with a ‘Tayvoodoo’ billboard near the Linc
Jake Duhaime partnered with Dallas-based Tasty Clean for obvious reasons — and to “clean up some of those mouths.”

There are plenty of different storylines fans can focus on ahead of Super Bowl LIX. Can the Eagles get revenge against the Kansas City Chiefs after losing to them two years ago? Can Saquon Barkley be exactly what the Eagles need to push them over the top? And can the Chiefs make history with a three-peat?
But another storyline that Eagles fans should keep an eye on: Is Tayvoodoo real?
As of Monday morning, a “Tayvoodoo is real” digital billboard — suggesting Taylor Swift’s relationship with Travis Kelce has put a curse on the Chiefs’ opponents — can be seen less than a mile away from Lincoln Financial Field. And it was put there with one goal in mind: to troll Eagles fans ahead of the Super Bowl.
“Doing it right in the heart of Philadelphia, right in that Sports Complex, was perfect,” said Jake Duhaime, the Boston-based marketing executive behind the billboard creation. “I don’t know if there’s a Sixers or Flyers game this week, but I hope that everyone who has to drive to one of those events at the arenas sees it. I hope fans going down [interstate] 95 on their way to the airport to go to New Orleans can see it. I would love for them to see it on their way out of Philly.”
» READ MORE: Taylor Swift used to be an Eagles fan. Here’s what we know.
Duhaime, 40, is a lifelong Swift fan — dating back to her 2006 release of Teardrops On My Guitar. Since then, he has attended over 20 different shows and even wore a custom “Taylor Swift IS the NFL” jacket to last year’s Super Bowl in Las Vegas.
Now, Duhaime has partnered with the Dallas-based brand Tasty Clean to bring a Swift-themed billboard to Philadelphia before the Eagles’ Super Bowl matchup with the Chiefs.
“They’re a small business out of Dallas. So, they’re not necessarily the biggest Eagles fans in the world,” Duhaime said. “And the product itself is a dentist approved cleaning spray which means you can spray a surface or spray something that falls on the ground and it’s completely healthy after you spray it. Philadelphians don’t have the cleanest mouths in the world. So, if we can combine that with a product that can help, in a very tasty way, clean up some of those mouths then it could be all the more fun.”
But what exactly is “Tayvoodoo?” Basically, it’s part of the lore and mystique that comes along with being a Swiftie. Whether it’s instant karma after saying something negative about the pop star or the perfectly-timed rainfall during her performance of Midnight Rain, Swifties believe the pop star has some sort of magical powers.
» READ MORE: Some of Taylor Swift’s closest friends might be rooting against her boyfriend’s team in the Super Bowl. Awkward.
Now, that power seems to tip fate in favor of the Chiefs.
Since the start of Swift’s Kansas City fandom in 2023 — and the start of the rumors of her dating Kelce — the Chiefs won their second of back-to-back Super Bowls. Furthermore, the Chiefs have a 19-3 record when Swift is in attendance, including last year’s Super Bowl win over the San Francisco 49ers. It’s worth noting that the Chiefs are 32-8 overall over the last two years (including the postseason) and were 17-3 the year before she became a fan — and also won the Super Bowl that season.
“Fans believe in their own versions of superstition,” said Tasty Clean founder Jessica Gore in a press release. “Whether it was ‘The Curse of the Bambino,’ or the famed video game cover curse, or even ‘Tayvoodoo,’ sometimes the universe just conspires against you. And if you’re a Philadelphia sports fan, you might just have to live with the idea that fate — and maybe the league — are working in favor of a modern day ‘Love Story’ during the week of Valentine’s Day.”
Real or not, “Tayvoodoo” has made its way to Philadelphia in billboard form. Now, what were you saying about the league working in favor of the Chiefs?