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Hesitancy can hinder women in business

Allison Sokol, CEO of Specific Beauty, needs to be a risk taker. Her marketing channel, HSN, wants her Miami multicultural skin care company to forge into new product lines. Her buyers want her to expand into Europe. Her business partner, Dr. Heather Woolery-Lloyd, wants to showcase the science behind results through infomercials. But Sokol approaches risk-taking cautiously.

Mary Jo Eaton, executive managing director of CBRE, in front of the 777 Brickell Building, one of the properties the firm manages and where its Miami office is located. Eaton has taken big risks to help CBRE expand in Florida, most recently opening a Tallahassee office. (CW Griffin/Miami Herald/MCT)
Mary Jo Eaton, executive managing director of CBRE, in front of the 777 Brickell Building, one of the properties the firm manages and where its Miami office is located. Eaton has taken big risks to help CBRE expand in Florida, most recently opening a Tallahassee office. (CW Griffin/Miami Herald/MCT)Read moreMCT
    by Cindy Krischer Goodman, The Miami Herald (MCT), McClatchy-Tribune
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