Changing Skyline: 'Cheesecake Factory Building' creates heft with glass

The Cheesecake Factory's design sensibility, like its menu, is founded on the belief that too much is never enough. In contrast, the architects at Bohlin Cywinski Jackson operate on the presumption that you're usually better off with less. That thinking has informed their coolly minimalist designs for the Apple stores, most notably their wispy glass cube in Manhattan.