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Krispy Kreme reverses course, allows student resale service

Krispy Kreme reached an agreement with an enterprising Minnesota college student who was reselling their doughnuts.

Jayson Gonzalez reaches into his car for another box of Krispy Kreme doughnuts for customers in Little Canada, Minn, who ordered online. Gonzalez, a Minnesota college student, says Krispy Kreme has told him to stop making doughnut runs to Iowa. Gonzalez told the Pioneer Press he was told his sales created a liability for the North Carolina-based company.
Jayson Gonzalez reaches into his car for another box of Krispy Kreme doughnuts for customers in Little Canada, Minn, who ordered online. Gonzalez, a Minnesota college student, says Krispy Kreme has told him to stop making doughnut runs to Iowa. Gonzalez told the Pioneer Press he was told his sales created a liability for the North Carolina-based company.Read moreDeanna Weniger / AP
    by Associated Press, The Associated Press
    Published 

ST. PAUL, Minn. — Krispy Kreme has reached an agreement with a Minnesota college student who drove to Iowa every weekend to buy hundreds of doughnuts to resell them in the Twin Cities area.

The company said in a statement Monday that Jayson Gonzalez of Champlin can now work with Krispy Kreme as an independent operator. The deal also includes a 500-dozen doughnut donation when he starts up again.

The St. Paul Pioneer Press reports the 21-year-old Gonzalez also announced the deal on his Facebook page, adding that he's "pumped" to continue his business.

Last week, Krispy Kreme told Gonzalez to stop the resell venture because it created a liability for the company.

The confectionary giant said in its statement Monday that the “temporary stoppage” was to ensure product quality and regulatory compliance.