Cherry Hill’s new PGA Tour Superstore is set to open. Here is a look inside.
Expect $30,000 worth of giveaways on opening day. Here’s what to know.
Clearing a golf ball past the 250-yard mark into the sunlit fairway of California’s Titleist Performance Institute is getting easier for a whole lot of people in the region.
All they have to do is stop by the virtual golf simulators at Cherry Hill’s PGA Tour Superstore. The Georgia-based chain is opening store No. 80 in South Jersey. It already has an outlet in the Metroplex Mall in Plymouth Meeting, and is looking to expand to Ocean Township, N.J., soon.
The company has undergone a significant growth spurt in the last six years with new brick-and-mortar locations and a 200% jump in e-commerce, a company spokesperson said.
The sprawling 40,000-square-foot superstore in Cherry Hill will open at 9 a.m. Saturday with $30,000 worth of giveaways, including a full set of iron golf clubs to the first two customers.
It will house dozens of aisles of the latest golf clubs, balls, apparel, and other gear, among six practice and play hitting bays, virtual golf simulation stations, and an expert club fitting area. Store sales manager Lexi Humbert, a golfer of 16 years, said she added 10 yards to her drive after a new club head suggestion.
The real draw is the golf simulation bay, where customers can cycle through world-famous golf courses projected onto a screen, and drive balls nearly 100 mph into them, receiving analytics on each swing.
The putting green is lined with the most popular putters from classics like Taylor Made Spiders and Scotty Cameron Phantoms to the fresh lineup of L.A.B. brand putters. Golfers can explore clubs and then test them out in the golf simulation bays, or get hands-on fittings with the experts. Regripping and repair services are available, too.
Golf, historically associated with wealthier, white men, is a growing sport — especially “off-course golf.” It was made popular by TopGolf — a trend PGA Tour Superstore hopes to capitalize on with recurring Saturday events, inviting youth groups (like First Tee) in for lessons, and providing a social space for those looking to get some swings in outside of the green.
“The average golfer is now down to their early 40s‚” said the store’s general manager, Lisa-Jo Donnelly. The goal is to create a space that will become part of the Cherry Hill golfing community, within a region that is home to 70 courses and a local high school team that likes bringing home trophies, she said.
The store has an expansive women’s and juniors’ sections. Humbert, who said she has been to golf stores all over the country, said the selections will be refreshing for many, as stores tend to skimp on women’s and junior equipment.
“When I go to other stores, I already know that I’m not going to have nearly the selection that I need. I always get frustrated,” Humbert said. “The biggest thing for me is for those just wanting to get into golf and see a PGA shirt at other places for $150, whereas here you can go into the back of the store and find something for $20 to $30.”
Saturday’s opening day is likely to lure hundreds to the store for giveaways, but they may have to contend with the dozens of people who will camp out for days to be first.
“These opening giveaways are so popular that we had, for quite a few openings, the same person in the front of the line. He was traveling around the country and getting there first,” Donnelly said.
The store will provide campers with pizza on Friday night and coffee and Krispy Kreme doughnuts on Saturday. The new PGA Tour Superstore CEO, Troy Rice, and Cherry Hill Mayor David Fleisher will also be in attendance Saturday, alongside members of the township council.
📅 Opening Oct. 25, at 9 a.m.📍2232 N.J. Route 70, Suite C, Cherry Hill Township, N.J. 08002, 🕒 Monday to Friday 10 a.m. to 8 p.m., Saturday 9 a.m. to 8 p.m., Sunday 10 a.m. to 6 p.m. 🌐 pgatoursuperstore.com