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Cops: Waze app directs casino-bound drivers into wilderness

Police say an ad in the Waze navigation app is misdirecting motorists headed to Atlantic City's Borgata Hotel Casino & Spa into the wilderness of New Jersey's Pinelands

The Waze application is displayed on a smartphone in San Francisco.
The Waze application is displayed on a smartphone in San Francisco.Read moreEric Risberg / AP
    by The Associated Press, The Associated Press
    Published 

JACKSON, N.J. — An ad in the Waze navigation app is misdirecting motorists headed to Atlantic City’s Borgata Hotel Casino & Spa into the wilderness of New Jersey’s Pinelands, police said.

Jackson Township police posted on Facebook that officers in recent weeks have had to help motorists who followed the directions into the Colliers Mills Wildlife Management Area, where they became stuck on unpaved roads.

“The wildlife area is comprised of more than 12,000 acres, mainly located in Jackson and Plumsted townships, which is about 45 miles (72 kilometers) away from the actual Borgata Casino in Atlantic City,” police said.

The Borgata is off the Atlantic City Expressway.

According to police, the problem stems from an orange ad logo.

“The address on the ad lists 1 Borgata Way in Atlantic City NJ, which is correct, the location pinned with the ad is actually in the middle of the Colliers Mills Wildlife Management Area, near Lake Success.”

Waze was working to fix the problem, police said.