Snapchat no longer promoting Trump’s account, adding to social media backlash against president

Snapchat will no longer promote President Donald Trump's account in the curated "Discover" tab on the social media app, the company said Wednesday, following a week of showdowns between the president and social media companies.

The president's account, realdonaldtrump, will still be live on the app, and people can still search and subscribe to it. But it won't show up in the tab that suggests new stories to watch or new people to follow.

"We will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover," Snap spokesperson Rachel Racusen said. "Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America."

Snapchat, a social media app to share disappearing photos, videos and time-limited "stories," is especially popular with Millennial and younger generation users. It has 229 million daily active users, it said in its first quarter financial results, even bigger than Twitter's 166 million daily active users.

Trump's Snapchat account appears to post mainly videos of supporters and news clips of his activities. His current story on the app is a favorable broadcast of his walk from the White House to a nearby church. That appearance has received widespread backlash after protesters were cleared from Lafayette Park just before his walk using tear gas.

Snap, the parent company of Snapchat, made the decision over the weekend after a week of protests engulfed the country, and Trump's comments provoked social media company Twitter to slap a warning label on several of his tweets.

The White House did not immediately respond to a request for comment.

Twitter first added a fact-check label to two of Trump's tweets where he made unsubstantiated claims that mail-in ballots are fraudulent. Later last week, Twitter labeled and limited the spread of a Trump and White House tweet for "glorifying violence."

"These THUGS are dishonoring the memory of George Floyd, and I won't let that happen," Trump tweeted last Friday, adding, "Any difficulty and we will assume control but, when the looting starts, the shooting starts."

Trump retaliated against the fact-check labels by signing an executive order that seeks to change a law that has been core to social media's success. The law, Section 230, protects tech companies from being held liable for the vast majority of posts their users put on their sites.

Facebook chief executive Mark Zuckerberg on Tuesday defended the company's decision to keep Trump's similar posts up on its social media network. That's prompted significant backlash from users who called for people to "delete Facebook" and has prompted employees to speak up and even resign in opposition to the company's decision.

Snap CEO Evan Spiegel addressed the country's protests and social media's place in a lengthy memo to employees this weekend.

“We may continue to allow divisive people to maintain an account on Snapchat, as long as the content that is published on Snapchat is consistent with our community guidelines, but we will not promote that account or content in any way,” Spiegel wrote Sunday, without mentioning the president by name. “We will make it clear with our actions that there is no grey area when it comes to racism, violence, and injustice - and we will not promote it, nor those who support it, on our platform.”