Comcast Spectacor launches a concert promotion business
Little towns need big concerts. Spectra Presents - a spin off of Comcast Spectacor - is ready to serve.
Smaller towns need big concerts too. And Spectra Presents - a newly launched division of Philly-based Comcast Spectacor - will bring 'em on.
Steered by John Page, also president of the Wells Fargo Complex, and an offshoot of the venue managing business Spectra by Comcast Spectacor, the new division "is all about better serving the smaller venues that need our help finding the right content to fill their seats and grow their business," said Page.
Targeting both Spectra and non-Spectra managed arenas, performing arts centers, theaters, convention centers and fairgrounds, Spectra Presents (working alone or with regional promoters) will service towns like Enid, Oklahama and Clovis, New Mexico (with seasoned country headliner Dwight Yoakam) and Fayetteville, N. Carolina (presenting Third Day and Alton Brown) which the company chief says are mostly ignored by concert giants Live Nation and AEG.
"Their focus is running the major tours that hit the top 40 to 60 markets. So we don't see ourselves going head-to-head with them in our promotions" which will focus on "classic rock, country and Christian music talents," said Page.
The Spectra by Comcast Spectacor business is already partners with over 300 clients at 400 global properties through its three divisions - Venue Management (formerly Global Spectrum), Food Services and Hospitality (formerly Ovations Food Services) and Ticketing & Fan Engagement (formerly Paciolan.)
"We're deep into the business, just haven't been taking the promoting risks until now," said Page.