Comcast will make Netflix available on the Xfinity cable-TV  service by Thanksgiving, Comcast CEO Brian Roberts said in New York on Tuesday morning.

Roberts added that Comcast is talking with other online streamers about including their movies and TV shows on Xfinity and said that he and Netflix chief executive Reed Hastings have put aside their differences.

Comcast is the nation's largest cable-TV service and Netflix is the nation's largest on-demand streamer.

As for Comcast's wireless plans, Roberts said that about 150 employees are working on one that could launch by mid-2017. The technology is likely to be a traditional cellular service that works in tandem with Comcast Wifi hotspots, he said.

The  service would be restricted to Comcast's cable-TV areas and offered to existing customers as an add-on product, Roberts said.

Strategically, a wireless service would allow Comcast to offer a "quad-play" of TV, high-speed internet, landline phone and wireless services.

To that end, Comcast is believed to be participating this year in a secret federal auction of wireless spectrum. The Philadelphia company could sell spectrum owned by its NBC and Telemundo television stations while also buying spectrum for the new wireless service. The Federal Communications Commission is coordinating the complex auction. Neither the names of the buyers of wireless spectrum nor the sellers have been released to the public.
Telecom carriers bid $864 million for wireless spectrum in the Philadelphia television market during the auction's first round, which ended in August. The national auction is expected to continue for months and could raise tens of billions of dollars as it reallocates spectrum from over-the-air television to wireless data services like video streaming.
"It's a little early to talk about it," Roberts said of a Comcast wireless service at an annual Goldman Sachs Communicopia conference in New York. "There's a lot to do. We want to do it right and do it well." Comcast has appointed a long-time executive Greg Butz to head the wireless unit.

As for Netflix, Roberts said he was prepared to let bygones be bygones.

The truce marks the end of an era when Comcast and Netflix battled publicly and bitterly over network interconnections and Comcast's proposed acquisition of Time Warner Cable Inc.

Netflix fiercely opposed the giant Comcast/Time Warner Cable deal, believing it could cripple the streaming service. Comcast abandond the deal in early 2015 after the federal government indicated it would fight it.

"We occasionally did not see eye-to-eye on everything," Roberts said of Hastings, adding that now he was "pleased with the relationship" between Comcast and Netflix.

Many see Netflix and other streamers as threats to Comcast's cable-TV business and Tom Wheeler, the head of the Federal Communications Commission, has said that set-top boxes should enable TV subscribers to watch shows offered both over traditional cable and the new streamers.

The new Netflix functionality will do just that, Roberts said on Tuesday. He demonstrated how Xfinity subscribers can order the streaming service over their cable-TV service and how Netflix content will be displayed in search functions along with Xfinity content.

Netflix also will be included into the Xfinity voice remote so that subscribers can search for Netflix content by speaking to the remote, Roberts said.

The Netflix access will only be available through Comcast's X1 set-top box, which should be available to about 50 percent of Comcast homes later this year. Eight million Comcast subscribers have voice remotes.