Coolio's cool with Oxygen viewers

Nothing wakes up a long, long afternoon of NBC Universal cable presentations like a visit from a middle-aged rapper.

Coolio's here to promote his new Oxygen show, "Coolio's Rules," where he'll become the latest performer to turn to his family for a "reality" show.

Coolio, who's divorced, isn't exactly Reverend Run, whose "Run's House" is in its fifth season on MTV.

Asked about executive producer Greg Goldman's contention that Coolio, who's 44, is having a bit of a midlife crisis, the rapper insisted he has no problem being 44.

With four of his children -- Jackie, Artis, Brandi and Artisha Ivey -- looking on, he then suggested we bring him a 24-year-old guy, "let me sleep with his girlfriend and let him sleep with mine."

No, that's not a midlife crisis. Not at all.

"I'm a much better performer than I was at 24, I'm a much better writer. I'm just not as pretty," he said, adding that his ambition is "to go platinum" at 50.

Oh, and whatever you might think about rap and how it treats women, Coolio wanted us to know that he's not about the misogyny. Perhaps he heard that he's on Oxygen?

"I like women. A whole lot. More than the average man, I think."

Which no doubt explains his willingness to sleep with other men's girlfriends.