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Anexinet names new CEO, absorbs ListenLogic

IPO "at the extreme of a dream"

(Updated with investor list) Anexinet, the 300-person consulting and technology management firm based in Blue Bell, which claims Comcast, Independence Blue Cross/AmeriHealth and SEI among its clients, has named president Joe Lanzisera as the company's new CEO.

Lanzisera succeeds John Connolly, who retired following the firm's recent acquisition of ListenLogic, the $4 million (yearly sales) Conshohocken social-intelligence firm, which mines data from Facebook and other social media for clients including Allstate, Comcast and Pfizer. ListenLogic founder and largest investor Vince Schiavone and secon-largest investor Steve Andriole, a Villanova U professor, declined to comment on the price, citing confidentiality agreements; as did Lanzisera.

ListenLogic's 18 tech staff are moving from that firm's former Conshohocken office to Blue Bell, Lanzisera told me. The sale (presumably for a multiple of several times ListenLogic's $4 million in yearly sales, but Lanzisera won't confirm how much) paid off investors including Schiavone, Andriole, Mid-Atlantic Ventures, state-funded Ben Franklin Technology Partners, and Villanova U CIO Steve Fugale, among others. Not included in the deal was ListenLogic's sister company, Akuda Labs, in San Jose.

ListenLogic attracted Anexinet as it "got more involved with call center data, customer service data and other unstructured data our clients were trying to work with," Lanzisera told me. "We wanted to marry those capabilities with our own analytics offerings."