Aria Systems raises $10 million

Web business-payment and customer-tracking software network operator Aria Systems, based in Media, has raised $10 million from Rockefeller family-backed investors Venrock, of New York; Hummer Winblad Venture Partners, the Silicon Valley "software-as-a-service" investor, and Dave Labuda, former head of California-based billing-software maker Portal Systems (now part of Oracle), says Jim D'Arcangelo, vice president at Aria. Release here.

Aria was started in 2003 by Ed Sullivan, founder of the old Laserlink service (which counted Dell Computer and Amway among its clients, and was eventually sold to Covad), D'Arcangelo said. Aria will use the $10 million to hire information technology development people, boosting its staff by a "pretty significant" number, D'Arcangelo said. The company currently employs 50 around the U.S., with a majority at its Providence Rd. headquarters.