TargetX, a 15-year-old Conshohocken college-recruitment software company, says it has signed up Rutgers University's business school and Towson, Richmond and Bryant universities to use its customer relationship management (CRM) software. 

With just 23 employees, including satellite offices from Albany to Seattle, TargetX estimates 2013 sales at $5 million, a fraction of the industry's leading players. Ellucian, Fairfax, Va., formed last year in a combination between Datatel and Wayne-based SunGard's former college services division, has reported more than $650 million in past annual sales; Hobsons, Cincinnati, owned by Britain's Daily Mail newspaper group, has reported sales approaching $100 million.