"Delaware has its first in-state affiliate of one of the top four broadcast networks, as WRDE-TV in Rehoboth Beach is relaunching as an NBC station branding itself 'Coast TV,' " reports Multichannel News here.

Coast President Bob Backman "obtained the NBC affiliation some two years after first approaching Comcast-owned NBCUniversal about the idea. He then obtained retransmission-consent agreements with Comcast, the biggest multichannel video programming distributor in the Delmarva area, and with Dish Network, according to Matthew Davidge, who has been working with WRDE.

"WRDE, a low-powered digital station, in June will convert from being a retro-programmed MyNetwork TV and COZI TV affiliate and create local news, weather and sports programming for 6 and 11 p.m. on Coast TV."