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Philly rappers' digital agent brought family team to deal with NY buyer

When SFX bought Fame House, the Philly shop was repped by founder Mike Fiebach's dad's law firm (Cozen) and his father-in-law's investment bank (Mufson HH).

"When popular artists like Detroit rapper Eminem, Dutch deejay Tiesto, and dance-music boss Derek "Pretty Lights" Smith talk to their fans online or sell them gear, the software applications, customer service, even the clothing orders are routed through five suites in a converted townhouse row in Society Hill," as I wrote here in today's Philadelphia Inquirer (read it after typing in code B89T if you're not already an Inquirer subscriber).

That's home to Fame House, a 26-person firm bought last month by the publicly traded electronic-music events manager SFX Entertainment of New York o serve as a "digital hub" for the ways music makers reach and sell to their fans.

Founder Mike Fiebach brought his own powerhouse extended family to the bargaining table: His father's law firm, Cozen O'Connor, and his father-in-law's Philadelphia investment bank, Mufson Hunter and Howe, represented Fame House in talks with SFX.