Congratulations to the folks at knowledge@wharton in West Philly who are marking their first decade as an online purveyor of business school research. From 33,000 registered users back in the 1999 dot.com bubble, the site now boasts 1.3 million registered users - in English, Spanish, Portugese and Chinese editions. Today the site listed its most-read articles from each of the past 10 years:

1999 "Heavenly Strategies for High-Tech Startups": Garage.com ceo Guy Kawasaki on raising cash in the dot.com boom, swallowing one's pride, and "why all money is not created equal".  
 
2000 "Creating Internet Strategies for Competitive Advantage": Sendil Ethiraj, Isin Guler and Harbir Singh laid out "a conceptual framework to analyze Internet strategies".

2001 "How Employees Value (Often Incorrectly) Their Stock Options":  Wharton professors David Larcker and Richard Lambert showed how employees tend not to understand stock options; which limits their value as incentives. 

2002 "The Failure of Customization: Or Why People Don't Buy Jeans Online": A review of online shopping's slow adoption, which had something to do with your computer's inability to say you don't look fat.
 
2003 "Suing Your Customers: A Winning Business Strategy?": Legal studies professor G. Richard Shell predicted doom for the recording industry's attempt to block "otherwise law-abiding consumers" from downloading tunes.

2004 "Becoming the Best: What You Can Learn from the 25 Most Influential Leaders of Our Times": Wharton banged brains with Nightly Business Report and gave Intel cofounder Andy Grove the No. 1 title. "The list also included Bill Gates, Warren Buffett, John Bogle, Jeff Bezos, Jack Welch... Oprah Winfrey..."
 
2005 "Good Managers Focus on Employees' Strengths": Marcus Buckingham, author of "First, Break All The Rules," on good vs. poor managers, and the need for leaders to show "optimism, clarity, and an ego big enough that they can build a future."
 
2006 "MySpace, Facebook and Other Social Networking Sites: Hot Today, Gone Tomorrow?" Wharton and Internet scholars suggested how to make these interactive gossip sheets pay. 
 
2007 "Managing Emotions in the Workplace: Do Positive and Negative Attitudes Drive Performance?": Wharton's Sigal Barsade on how bad vibes are "like a virus."
 
2008 "How Arab Countries Are Coping with Globalization": Oil nations, though flush with cash, have fewer jobs than workers. They risk getting bypassed by China and India. Wharton's Howard Pack, author of "The Arab Economies in a Changing World," on how they're trying to catch up.