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Mark Wahlburg, bros plot 5 Philly burger joints

Do we need another "fast casual burger" chain?

Wahlburgers, the "fast casual burger restuarant" started by actor Mark Wahlburg, his singing brother Donnie, and their less-celebrity brother Paul, who (I am assured by their publicist Jillian Watts) are the subject of a new cable TV series called "Wahlburgers" on Disney's and Hearst's A&E Network, says its business partner, Hingham Associates LLC, is scouting five Philadelphia-area franchise locations to open "over the next several years."

Meanwhile, the mini-chain says it's finalizing leases in the brothers' native Massachusetts: in Boston's Fenway neighborhood and suburban Lynnfield. A Toronto franchise is planned for this summer. In a statement, Mark Wahlburg promises "a great and enduring worldwide brand." They have hired an outside CEO, former Panera executive Rick Vanzura.