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Software firm for 'One Percent' seeks 60 Philly engineers

How to 'entice' developers to suburbs?

eMoney Advisor LLC, the suburban Philadelphia software maker maker that helps "20 percent of the One Percent" of richest Americans and their advisers track $1.4 trillion in investment assets, according to founder Edmond Walters, plans to hire "60 software engineers over the next nine months," plus dozens more staff for its "customer engagement team," spokeswoman Kelly Waltrich tells me. The hires would boost employment to at least 400, from the current 270.

eMoney, purchased just six weeks ago by Fidelity Investments for more than $250 million (according to my sources) with plans (Walters said) to "accelerate" operations, is also planning to move from its Conshohocken offices to larger space in Radnor over the next year. The company has a satellite office in San Diego and sales reps in key financial markets.

How to find 60 software engineers, in greater Philadelphia, which despite Drexel, Penn and all its other tech-friendly colleges, still punches below its weight as a software development center? "Philly's got a great talent pool," but "we most likely will need to expand our search a bit wider geographically," Waltrich said. "We are contemplating offering finders' fees and signing bonuses" that would "entice young developers to travel just a bit outside of the city limits to join our team. If we can pique the interest of those who currently work and live in Philly, we think we can reach our number." 

Also, eMoney will be recruiting:
- March 20, at Microsoft Technology Center, 45 Liberty Boulevard, Malvern 19355: Code Camp <
- April 7 and 8, at Society Hill Sheraton, 1 Dock St. Philadelphia 19106:
 Philly ETE 2015 <>

eMoney's current office links to Center City through the Conshy and Spring Mill stations on the Norristown Septa train line; Radnor is on the busy Thorndale-Paoli line, with more trains.