Since Rita's Franchise Corp. relabeled its original flavor as "Alex's Lemonade" three years ago, I naively assumed the childrens' cancer charity started by the late Alexandra Scott (1996-2004) and her family got a cut of every lemon ice. But that's not how it works.
Rita's raises money for Alex's Lemonade Stand Foundation exclusively by selling paper lemons at $1 a pop, during the month of June, at 550 stores including its Philadelphia-area outlets.
In 2006 that raised $510,000; in 2007, $530,000; and last year, $520,000. That makes Rita's "the leading corporate donor" for Alex's, according to the company.