Sephora Vs. Ulta, What Do You Think?

The New York Times Style section wrote and intersting story

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. Strangely enough, as much as I love

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, I've found myself going into Ulta much more often these days (there is one in Plymouth Meeting) for quick, affordable items. Sephora may be the modern day Queen of Cosmetics, but

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is practical. Isn't that more important in today's economy. Ok, cosmetic junkies, which do you prefer, Ulta, or Sephora?