When Comcast launched Breakfast on Broad nearly two years ago, there was hope that the success of a sports talk morning show would be something the company could duplicate across many Comcast SportsNet networks across the country.
Unfortunately, it appears that won't be happening anytime soon.
Comcast has decided to pull the plug on Breakfast on Broad. The last show will air on Friday. It will be replaced on both CSN and the Comcast Network with replays of college and professional games.
"A special thank you to the entire crew from Breakfast on Broad for their dedication to trying new things, and providing viewers with entertaining and compelling content," Comcast said in a statement, confirming a report on Crossing Broad.
Sources say the show's four hosts — Jillian Mele, Sarah Baicker, Rob Ellis and former Eagles offensive lineman Barrett Brooks — will remain with CSN, where they'll be seen on various shows and on CSNPhilly.com. Their exact roles are yet to be determined.
Comcast hired a crew of 15 full-time employees to staff the Breakfast on Broad when it launched. Most will be shifted to new roles at both networks, but a few jobs will be eliminated as part of the move.
To attract more millennial viewers, CSN has been undergoing format changes in recent months across all of its stations nationwide, including in Philadelphia. The network has shifted away from highlights and sports stories to place more emphasis on analysis and discussion among hosts.
When Breakfast on Broad first launched in March of 2015, it was a return to original programming for the Comcast Network following its rebranding from CN8 in 2009. The network sought to avoid the straight-news feel of SportsNet Central with the ambitious task of filling two hours of airtime every weekday, mixing sports coverage with morning news staples like traffic, weather and cooking segments.
The show also leaned heavily on more offbeat sports stories, such as revealing the former Eagles head coach Chip Kelly rode his bike to training camp every morning.