The consulting firm CoreBrand did a report on the country's most- and least-respected brands, and there's good news for several Pennsylvania and New Jersey businesses.
Pennsylvania chocolate-maker Hershey's is the third-most-respected brand in the nation, CoreBrand found. Also making the most-respected list were Johnson & Johnson, headquartered in New Brunswick, N.J., and Campbell's Soup, headquartered in Camden.
However, Camp Hill, Pa.-based Rite Aid didn't fare as well, making the least-respected list.
CoreBrand says it rated the most respected brands by their familiarity and favorability. Brands with the highest scores in both categories were named most respected; well-known brands with the lowest favorability scores were ranked least respected.
Here are the full lists:
Top 10 most-respected brands
1. PepsiCo and Coca-Cola (tie)
6. Johnson & Johnson
8. Campbell's Soup Company
10. Estee Lauder