Women on Web receives the drugs at cost from the Indian drug company Kale Impex, and asks women for a donation of 90 euros (about $116 at current exchange rates) to pay for the medicines, staff salaries, and other expenses; if the woman cannot afford to pay, the organization will send it anyway. It won't deliver to women in the U.S. because, unlike unlike many in other countries, safe abortion is technically available here, and mifepristone and misoprostol are both approved by the Food and Drug Administration.

Coeytaux and Nichols liken their "Plan C" to a form of menstrual regulation developed by self-help health feminists during the 1970s. The technique was called menstrual extraction and used a homemade suction device to remove menstrual blood and tissue after a missed period.

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