The response was so overwhelming, nearly every item in the Divine Lorraine Hotel Collection, which included a Levi's jacket embroidered with Sheikh's sketch of the hotel and Converse shoes, completely sold out, prompting multiple partial product restocks. Now, a second Divine Lorraine Hotel Collection is set to launch with one twist: The products will debut inside the lobby of the Divine Lorraine the day of the groundbreaking on Wednesday, Sept. 16.
A first for the mysterious yet oft explored building, Sheikh said of the pop-up shop, "There's never been anything like it." After the immense success of the first collection, he said, the Divine Lorraine's current owners "were interested in all the products" and reached out to arrange the collaborative event.
Already, nearly 7,000 people have confirmed on Facebook that they'll be attending the pop-up shop inside the abandoned Philly landmark.
This time around, the Divine Lorraine crew, which includes Brooks Bell of the local The Decades Hat Co., will have an entirely new offering of products, including two new crewneck sweatshirts, three new tees, a Herschel duffle bag, book bag and "military style tote," glass mugs, ashtrays and a free reusable tote with every purchase. The team has added a philanthropic element to the project, with 10 percent of all proceeds going to Big Brothers Big Sisters of Southeastern Pennsylvania. Shoppers can also receive a free commemorative keychain with a donation to Big Brothers Big Sisters.
The one-day "Divine Lorraine Hotel Collection gift shop" event takes place Wednesday, Sept. 16, directly following the groundbreaking ceremony, from 3 p.m. until 7:30 p.m.