He stepped onto the red carpet in a white Armani jacket, a bow tie and a full-grown beard.
And as the evening progressed, we found ourselves still staring at it, attempting to conjure up dozens of scenarios that would move Jon Hamm to amass that amount of facial hair.
While we're still stumped, we wanted to gauge your reactions to the Mad Men heartthrob's unkempt new beard, which he probably hasn't shaved since last season's finale.
Vote in our poll.
Here he is on the red carpet with Jennifer Westfeldt: