If you don't have at least one LUSH Cosmetics product in your bathroom, then you're doing it wrong.
The fresh handmade UK-based beauty brand has occupied the West side of Walnut Street for years, making the block smell fresher than a bouquet of roses.
So what's next for LUSH on their journey to world beauty domination? The company has just announced that they'll be adding a luxury spa extension to two existing North American shops. The LUSH Spa, a project in development since 2008, will first open in New York City and Philadelphia (1525 Walnut St.) in early 2014:
"The LUSH Spa provides luxurious fresh, handmade treatments with a touch of magic in a traditional English Spa setting. It's the ultimate LUSH experience. With treatments ranging from transformational full-body massages to playful chocolate scrubs—it's the innovative experience you've come to expect from LUSH and so much more."
The LUSH Spa experience will be run by an in-house team of experts and they promise that from the moment you step through the door you'll be positively overwhelmed by their attention to detail. Here is an example:
"Our signature treatment Synesthesia sets the tone for the entire menu, an 80-minute full body massage that merges each of your five senses. Choose from eleven different emotional states based on how you would like to feel by the end of the treatment, and relax as we pick you up from one frame of mind, take you on a beautiful journey, and gently put you down in another. Depending on the word you chose, the light in the treatment room will change, the massage bar fragrance will evoke that feeling and even your cup of tea at the end will help to reinforce your desired state of mind. The Synesthesia music was composed by Simon Emerson and recorded live by the Night Jar orchestra just for LUSH."
Cult followers of the brand will be pleased to know that many of the treatments available for purchase in their store will also be used during spa experiences.
LUSH predicts that the first two North American spas will open in January 2014.