Cheltenham native Lil Dicky is back at it again, this time shaking up the comedy rap game with his star-studded, frugal video for "$ave Dat Money," featuring New Jersey's Fetty Wap and Rich Homie Quan.
Lil Dicky, real name David Burd, claims in the video to have made it for a grand total of $0, being as the theme of the song is saving money. To accomplish that task, the rapper convinces everyone from Beverly Hills mansion owners to yachtsmen to T-Pain to let him use their stuff for the shoot for free.
And lucky for Dicky, most everybody is game. The result, of course, is something almost unheard of in rap: a thrifty rap music video. And so far, this one has around 1.4 million views after a day.
Aside from lavish lifestyle stuff like Lamborghinis and exclusive nightclubs, the video also features appearances from stars like Broad City's Abbi Jacobson and Ilana Glazer, Hannibal Buress, Sarah Silverman, and Tom Petty.
"$ave Dat Money" comes from Lil Dicky's debut full-length album, Professional Rapper, which was released in July. That album's title track, "Professional Rapper," which features Snoop Dogg, went viral earlier this summer.
Dicky first emerged in 2013 after his hit "Ex-Boyfriend" became immediately popular, earning upwards of a million views in YouTube in just 24 hours. Following that song's success, Lil Dicky raised some $113,000 on Kickstarter to fund "phase two of his rap career" — pretty much what you're seeing now.
"If ever there were a time to sell out, it's certainly the '$ave Dat Money' music video," Lil Dicky explains at the video's conclusion. "Why shouldn't I get f------ paid? Every other g--d--- video out there has a Beats Pill six different times. You know, I never really sell out. I am pretty integrity driven, for the most part. This is my time to save that money."