GIF is pronounced 'JIF' and only one person seems to care

At the 17th annual Webbys, Steve Wilhite was honored with a lifetime achievement award. Typically, winners are allowed to give a five-word speech when accepting their awards. Wilhite, the inventor of the GIF, opted to use his invention to educate the masses.

It's pronounced "JIF" not "GIF"

Wilhite also spoke to The New York Times about receiving his award and set out to end the debate on the word's proper pronunciation.

He is proud of the GIF, but remains annoyed that there is still any debate over the pronunciation of the format.

"The Oxford English Dictionary accepts both pronunciations," Mr. Wilhite said. "They are wrong. It is a soft 'G,' pronounced 'jif.' End of story."