Jay Z and Beyoncé are going vegan until Christmas

Jay Z has an endorsement deal with Barneys. He went to Cuba "for business," or something. He is negotiating the contract for free agent second baseman Robinson Cano. Also, to prove that there is nothing he can't do, he's cutting out all meat and dairy products.

H.O.V.A. posted to his website yesterday, announcing that he had been challenged by a friend to try a plant-based breakfast every day. As he realized that the dietary change was easier than he thought, Jay decided to take it to the next level.

Why now? There's something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don't know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We'll see…

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don't know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We'll see…

Oh, and Queen Bey will be joining him on the challenge. So, maybe it's best that we all try it just so that we're prepared when they complete their quest for world domination. [Life + Times]